SOCCER IS PLAYED WITH THE FEET. PERFORMANCE STARTS IN THE MIND.
Talent and tactical knowledge are only part of performance. Franco helps players and coaches understand themselves, communicate effectively and respond positively to pressure, setbacks and expectations.
His approach supports the person behind the player and the leader behind the coach.
Who Franco supports
Who Franco works with
Build confidence, understand pressure and develop the mindset needed to fulfil your potential.
Players
Strengthen communication, leadership and your understanding of the people behind the performance.
Coaches
Develop trust, accountability, connection and a stronger shared culture.
Teams
Create environments where people can develop, perform and thrive over the long term.
Clubs & Academies
Areas of support
PERFORMANCE COACHING FOR THE REAL CHALLENGES IN FOOTBALL
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Confidence and self-belief
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Communication and relationships
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Managing pressure and expectations
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Leadership and accountability
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Responding to mistakes and setbacks
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Team culture and connection
How Franco works
COACHING THAT MEETS PEOPLE WHERE THEY ARE
One-to-One Coaching
Personalised support for players and coaches facing individual challenges or seeking greater clarity.
Team Workshops
Practical and engaging sessions designed around the needs of the team.
Coach Development
Support for coaches who want to improve communication, leadership and player relationships.
Club Programmes
Ongoing support designed to strengthen people and culture throughout a club or academy.
EXPERIENCE BUILT INSIDE THE GAME
Franco brings practical experience of working with players, coaches and teams across football environments. His understanding of the game allows him to connect performance coaching with the real pressures, relationships and challenges people experience within football.
OUTCOMES-
What Can change?
01
Greater confidence under pressure
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Improved communication
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Stronger player and coach relationships
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More constructive responses to mistakes
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Increased self-awareness
06
A healthier and more connected team culture
WHAT PEOPLE SAY
“I used to worry about making mistakes and would sometimes hide during games. Franco helped me understand why I felt like that and how to stay confident. Now I ask for the ball more and enjoy playing without overthinking everything.”
Youth Winger, Age 13
“When I had a bad game, I would keep thinking about it for days and put loads of pressure on myself. Working with Franco helped me deal with mistakes, reset properly and focus on what I could control. I feel calmer and more consistent now.”
Academy Midfielder, Age 16
“Franco helped me realise that leadership isn’t just about being the loudest person on the pitch. I’ve become better at communicating, understanding my teammates and taking responsibility when things aren’t going well. It has improved me as both a player and a person.”
Senior Centre-Back, Age 20
