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ABOUT FRANCO

Perform with clarity. Lead with confidence.

Performance coaching that puts the person at the heart of their progress.

Franco Burrows helps athletes, coaches and teams strengthen their mindset, manage pressure and approach performance with greater confidence and purpose.

The person behind the performance

Sport demands more than physical ability and technical skill. It asks you to handle expectations, respond to setbacks, make decisions under pressure and keep showing up when confidence is low.

Franco is a performance coach, mentor and facilitator who helps people understand how their thoughts, emotions and behaviours affect the way they perform.

His work creates space to look beyond the latest result. Through reflection, honest conversations and practical support, he helps clients recognise what holds them back and develop ways to move forward.

The aim is to help you perform with greater clarity while staying connected to who you are and what matters to you.

What is Whole Hearted Performance?

Whole Hearted Performance brings together mindset, self-awareness and personal development to support progress in sport and everyday life.

A result can tell you what happened. Understanding the person behind that result helps you explore why it happened and what could change.

Franco’s approach encourages athletes, coaches and teams to understand themselves more deeply, recognise their responses to pressure and act with greater intention.

That might mean trusting yourself after a mistake, communicating more clearly with teammates or becoming more aware of how your leadership affects others.

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How Franco can help

Confidence and self-belief

Explore the thoughts and habits that feed self-doubt. Develop greater trust in yourself and your ability to respond to challenges.

Managing pressure

Understand how pressure affects you and develop practical ways to approach demanding moments with greater composure and focus.

Responding to setbacks

Reflect on mistakes and disappointments, take useful learning from them and move forward without allowing one result to define you.

Leadership and communication

Become more aware of how you communicate, support others and influence the people around you.

Purpose and direction

Clarify what matters to you, what you want to work towards and the behaviours that will support your progress.

Who Franco works with

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Individual support for athletes who want to develop confidence, manage expectations and strengthen their approach to training and competition.

Athletes

Support for coaches who want to understand the people they lead, communicate effectively and develop their own leadership.

Coaches

Workshops and facilitated conversations that help teams build connection, strengthen communication and take shared responsibility for their culture.

Teams and clubs

Support for young people and the adults around them as they navigate sporting expectations, personal development and future opportunities.

Schools and academies

Speaking, workshops and facilitation that encourage reflection, learning and a stronger understanding of the human side of performance.

Sporting organisations

Coaching, mentoring and facilitation

Different people need different kinds of support.

One-to-one coaching offers space to explore individual challenges and goals. Team workshops bring people together to improve understanding and connection. Coach development focuses on the relationship between leadership and performance.

Speaking and facilitation create opportunities for wider groups to reflect, share ideas and consider how they can put those ideas into practice.

Across these settings, Franco’s focus remains the same: helping people understand themselves and turn that understanding into meaningful action.

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Beyond sport

The way you respond to pressure, communicate with others and recover from setbacks matters beyond competition.

Greater self-awareness can support your relationships, your work and the decisions you make every day.

Whole Hearted Performance recognises that athletes and coaches are people first. Their wellbeing, identity and sense of purpose deserve attention alongside their sporting ambitions.

The Whole Hearted Performance book

A practical guide to strengthening your mindset, managing pressure and reaching your potential without losing sight of the person behind the performance.

Explore the ideas behind Whole Hearted Performance and consider how they apply to your own sporting and personal journey.

Discover the Book

Start a conversation with Franco

Whether you are an athlete, coach, parent or representing a team or organisation, tell Franco what you are working towards and where you would value support.

You do not need to have everything figured out before getting in touch.

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